A Return to Vietnam

I’ve always been a huge fan of Vietnamese food. It takes me back to the countless nights spent at Indochine in New York, dressed up, surrounded by friends, finding any excuse to gather over plates of spicy, fragrant dishes.

So when I first visited Vietnam years ago, I was on a mission: to track down some of those same flavors and wear an áo dài, a traditional Vietnamese dress. I succeeded in both.

The first few days, I fully embraced being a tourist. I must’ve broken a record for the number of museums visited in the shortest amount of time. It was scorching hot, and even in the heat, one thing stood out to me: the color red. 

It was everywhere. From the architecture, the temples to hotel lobbies and restaurant decor, and on the elegant women walking through the streets in their áo dài. Red was clearly more than just a color. It plays an important part in Vietnamese culture.

Given my history with red from my Valentino years, the color has long held personal meaning. It felt great to be in a country where red symbolizes happiness, luck, and prosperity. I thought, ‘Bring it on.’

On my second trip—this time with Jerry—we returned with purpose. We met with some of the country’s most creative artisans to bring you the magic: a vibrant infusion of home decor, all set against a red backdrop, of course.

As they say in Vietnam, the color red also brings good fortune, and we’re proud to carry that spirit into your home.

- June